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GSK | Disease Awareness


Scope

Increase awareness of 3 non-EPI vaccines to urge moms to protect their kids fully.


Idea:

THE 1ST STORY OF CHILD'S LIFE


All parents want the best for their children, just like the happy endings in the bedtime stories they tell every night.

However, a child's first story can face real consequences if they underestimate the risk of unknown diseases.











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